Your store can ride the next hot color wave
Color is the No. 1 way to attract your customer’s attention. The ability to recognize and display the next hot color trend can mean big business. Fortunately, research by key players in the color game is available to guide us.
Pantone, a global authority on color, issues forecasts for the home furnishing industry. Lisa Herbert, executive vice president, says a consortium of designers from around the world meet in Europe twice a year to share observations. “We absorb like a sponge, using their collective knowledge,” she said. “The resulting Pantone forecast is rich in diversity.”
The paint industry also prepares annual reports on color. This year, the Sherwin-Williams palette tells a cultural story. Their 2007 forecast seeks to reconcile our high-tech present with the allure of our handcrafted past.
After studying numerous color reports, I’ve grouped the most frequently recurring colors into a 2007 Color Key with four categories. Note that it’s not always a particular color, but the mood it achieves, that creates a recognizable trend.
2 Comments:
thank you I wondered what your thoughts were interior paint wise for 2007/08
The interior colors need to compliment your merchandise. The greens are one of my favorites for doing this. It performs as a neutral and will give you flexibility as displays are changed throughout the year. Take a look at Benjamin Moores Glazed Green (#499), it would be a great backdrop for the up and coming trend colors.
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