Casual Living Display Gross Rates

4-Color 1x 3x 6x 12x Full Page- 4-ColorBleed + 10% 5,885 4,785 3,800 3,285 Half - Island - 4-Color 3,915 3,670 2,990 2,615 Half - 4-Color 3,795 3,500 2,815 2,455 1/3 Page - 4-Color 1/3 Page - 4-Color Vertical 3,050 3,050 2,940 2,940  2,445  2,445 2,140 2,140 1/4 Page - 4-Color 2,815 2,685 2,265 2,095 Black & White 1x 3x 6x 12x Full Page - B/W 4,205 3,105 2,125 1,605 Half - Island - B/W Half - B/W 3,135 3,010 2,890 2,715 2,160 2,030 1,780 1,670 1/3 Page - B/W Vertical 1/3 Page - B/W 1/4 Page - B/W 2,275 2,275 2,030 2,170 2,170 1,900 1,665 1,665 1,480 1,365 1,365 1,310

Special Position: Add 15%

CLOSING DATES AND CANCELLATIONS: No cancellations will be accepted after closing date, cancellation prior to closing date must be in writing. Advertisers will short-rated if, within a 12-month period from the date of the first insertion, they do not use the amount of space upon which their billings have been based. COPY AND CONTRACT REGULATIONS: a) Publisher reserves the right to reject any advertisement. The advertiser assumes all liability for all claim and/or expenses resulting from the unauthorized or improper use of any names, photographs, maps, illustrations or other contents used or statements made in connection with its advertising, and also assumes responsibility for any claims arising therefrom made against the publisher. (b) Publisher is not bound by any conditions appearing on the space order, contract or billing instructions that conflict with the publisher's policies. (c) Advertisement set to simulate editorial style must be labeled "Advertisement" (d) Production Charges: Advertisers will be billed for all required production work. (e) Mailing Date: Publisher is not liable for delays in delivery resulting from any condition beyond their control affecting production or delivery in any manner. (f) Advertisers Index: In the event of non-payment, publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such moneys as are due and payable to the publisher. In addition, publisher reserves the right to hold any ad materials until payment has been secured.

Casual Living Hardware/Software Mechanical Specifications
[Click Here For More Detailed Information on Ad Specifications]

Platforms Supported MS Windows Based Macintosh

Media Supported 3 ½" diskette - 1.44Mb Zip disk - 100Mb Jazz disk - 1Gb, 2Gb CD-ROM/R/RW

 

 

 

Electronic transfer via FTP or electronic mail can be accommodated. Please contact your Cahners representative prior to transfer to confirm the proper method.

Data Formats
EPS (Fonts must be embedded or sent)
TIFF

Folders and Labeling

• Organize files in folders, Files for a single ad should reside in the same overall folder. Do not put multiple ads and their support files into a single area, always put them into logical groupings. Subfolders can be helpful to keep fonts or scanned images together, but make sure they are obviously related to the ad they are used in. Most importantly, only supply files that are to be used and not old revisions or other clutter.
  
• Use a labeling strategy for the file and component names. Label all files clearly and make sure each file has a unique name. It is helpful to make notations on the hard copy output as well.

Layout

• Ad should be created at 100% of final print size. This should correspond to sizes published in the media kit or as instructed by a Cahners representative.
  
• Crop marks for ads should be a trim size and should be ¼" away from trim. Any bleed should extend 1/8" from trim.
  
• Do not use the predefined "hairline" width rule within drawing or page layout applications.
  
• Do not use smaller than 8 point bold type or type that is less than .01 inch at the thinnest part of a character or rule in areas that print in reverse.
  
• In ads that have edge bleed (such as full page) keep important elements such as type a minimum of 3/8" away from the trim. This is to insure nothing is trimmed off that conveys information or is important to the integrity of the design.
  
• Never embed your images, include them as separate files.

Fonts

• We require the use of PostScript fonts. Preferred vendor is Adobe.
  
• Do not use multiple master fonts.
  
• Please supply all fonts used in the artwork design. This includes fonts used in EPS graphics. If this is not possible please change applicable text to outlines.
  
• Include both screen and printer fonts in the font folder.
  
• Do not use style options to customize a font; use the actual font itself.

Color
Make sure graphic files used are supplied in the following manner:

Resolution
Color Images 266ppi to 300ppi
Line art 1200ppi to 2400ppi

Color Space
Color Images CMYK

Line Art Bitmap

• We prefer TIFF format images
  
• Images scanned using an RGB palette must be converted to CMYK
  
• Color names specified in imported EPS files must match color names in the page layout software.
  
• Please note that unless a Pantone spot color has been purchased all color spaces in graphic and page layout files need to be set to CMYK (process separation). If a Pantone color is being used make sure to define the name as the recognized Pantone color name and to not set that color to be separated or specify it in CMYK.

Trapping
Do not trap files. If necessary this will be done through Cahners' production department.

Hardcopy

• A laser proof or hard copy output of your composite design must accompany all electronic file submissions.
  
• Please supply color, if possible, or black and white with "print colors as gray" turned on. Remember, your hardcopy will be used as a final guide by the prepress operator and printer.

Shipping Instructions
Ship all material and copy setting instructions with copy to Casual Living, attention Rich Lamb, Production Department at the following address:

7025 Albert Pick Road
Suite 200
Greensboro, NC 27409
Tel: 336-605-0121