Creative Solutions

Advertising Options

Why Should You Advertise Online?

Have you been considering advertising online, but are not sure how? Are you looking for new ways to best spend your advertising dollars to reach your customers?

You're not alone. Many companies in the home furnishings and gift industries, both manufacturers and retailers, have been hesitant to spend advertising dollars online. Some companies do not trust the Internet's security or see the value in this type of advertising.

The fact is most American households are now using the Internet, the fastest growing medium in history. The Internet is becoming as popular as television as a way to spend free time. Over 90% of all businesses use the Internet, with over 75% saying they make buying decisions or research products that way. They expect the manufacturer or retailer they are researching to have an online presence. Why? Because they view the Internet the same way they view print magazines - as an indispensable place to research products, services and information.

Online advertising will soon become as important as magazine, newspaper or radio ads. Many companies are already taking advantage of the marketing opportunities on the Internet, and not only with the required company dot.com web sites.

the benefits of online advertising

Online advertising compliments print advertising. Research shows that readers visit a web site at almost twice the rate after they see the web address in a print ad. Also, Internet advertising allows you ad tracking as a built-in benefit. Each click from your online ad is tracked - we can tell you how many time it was viewed and how many times people responded to it. You can modify your ads once you receive the results to best target your desired audience.

Additionally branding your products on the Internet is extremely important. With growing confidence in online buying, more and more people are heading toward the Internet to purchase products. Others, like retailer buyers and consumer buyers are researching your products online first, then buying them offline. Simply put, the companies who are not advertising online will miss the entire market segment.

so why advertise with us?

Our many furniture industry web sites are the premium landing sites and information resources for the leaders in this industry. From breaking news stories, interviews, articles and updates to in-depth analysis of the events shaping our industry, there is only one group of publications that has such a trusted track record.

We offer a wide variety of online products and services; our ability to customize and deliver a message has never been easier or more flexible. Regardless of your specific strategy or business objective, we will work with you to develop the proper mix of products to meet your online advertising needs.