Audience

www.playthings.com

Audience

Since 1903, toy retailers and manufacturers have depended on Playthings for in-depth analysis of trends, developments and investigative reports on controversial issues.

Playthings reaches everyone in the toy industry that can buy your products - from mass-market retailers to small independent specialty stores. Playthings is the only resource you need to reach the toy trade.

Included in every issue are reports on major categories such as dolls, games, plush and preschool toys. There are also monthly features on merchandising, new product trends, sales and promotion techniques and charted sales data to help retailers build more profitable operations.

And...

According to a recent readership study, Playthings was voted #1!

• Provides the best editorial coverage of new products
• Is useful to my business
• I look forward to reading it
• Has the best information on industry trends
• Is the most accurate
• I save issues for future reference
• If I had to choose one industry magazine to read -- Playthings is it!

Visit www.playthings.com